7 SEO Trends That Will Matter Most In 2019

2019 may very well become a crucial year for SEO due to several reasons.

Therefore, it’s essential to grab a follow up to the new SEO trends and prepare well for the SEO challenges in 2019.

With Virtual Reality and Augmented Reality stepping into the Digital Marketing landscape, it’s important to take charge before things become overwhelming.

Not just that, since Artificial Intelligence technologies change the way we interact with content online, there could be a massive change in how we work as Search Engine Optimizers.

For example. Heard about the Amazon Search Optimization (AMSO)?

A huge percentage of  Digital Marketing experts worldwide believe that 2019 will be the year of AMSO!

Why?

Look at the sales figure of Amazon’s Alexa Products!

With more than 20 million Alexa products sold in the market, Voice Search is going to be a dominating factor in SEO.

We, as SEO experts, have to show adaptability to Voice Search if we want to stay competitive.

But that’s just one upcoming trend we’ve mentioned.

Here Are The 7 SEO Trends That Will Change The Online Landscape In 2019:

1. Search Intent And Code Optimization

‘Living in the Future’ is the only way out to keep your SEO strategy up-to-date.

One of the greatest change in SEO which experts are going to put on a pedestal is – Keywords becoming less important.

There has been a huge argument online about the relevancy of Keywords and how Intent-based search optimization will change the way Search Engines show results.

What Is Search Intent?

Well, in today’s world, it’s not enough to throw few keywords into a blog post and expect it to show up in Top 10 of SERPs.

The reason is that Google is not showing results based just on the keywords, it is coming up with results by considering the intent of the search.

To be precise, Google wants to show exactly what the user is searching for.

The intent behind the keyword usage will get further and further preference as we move into 2019 – a year where there will be a rise in mobile and voice searches.

How Would Search Intent Affect The New SEO Trends In 2019?

If a user is searching for ‘Best way to optimize a website for SEO’ we are certain that the user wants methods to optimize a website for SEO purposes.

But with each method, the user may want to know why the method is great; what is needed to be done; how intensive the task is and so on.

What we are trying to tell here is that when we create content for users, we should do research and build helpful information which by the way, users did not even know they needed!


This is great to satisfy the search intent, boost engagement and increase rankings.

Website performance and security is also a major aspect one should pay attention to.

It’s very important to optimize the website for speed as much as possible.

The utilization of CDNs, plugins, caching mechanisms, and strategic organization of scripts/CSS files is currently effective.

However, in 2019, websites taking longer than 2 seconds to load will be penalized.

Google AMP was developed to provide near-instantaneous website loading.

Therefore, your website speed in 2019 will always be under the radar.

For the developers, now is the right time to optimize JS/CSS and tighten up the HTML code.

2. Video Content Optimization Will Rule Latest SEO Trends In 2019

A recent Cisco white paper came out with astonishing results which online marketers and SEO experts like us should consider.

Video content will surpass all other content forms with consumption exceeding 85%.

This is huge.

As a result, there will be a spike in advertisers trying to use Video as a major marketing tool.

With this, we would have to think about how we can optimize video content to meet the standards of search engines.

In other words, Video SEO will become one of the most important SEO trends in 2019.

What Basic Aspects Of Video Can You Optimize?

Channel Name: We recommend advertisers to sprint to the 500 subscribers mark as soon as possible. The only reason behind that is to claim a vanity URL – something very important when it comes to SEO.

Use Channel Keywords: Channel keyword elements help the advertisers place important keywords to drive traffic. The focus should be on using more YouTube optimized keywords so that the channel gets high rankings on Google.

Channel Description: This is important. Don’t skip optimizing the YouTube description area. Advertisers should consider thinking about this from the usability point of view. Your audience would want to know more about you and Google digs that. Google rewards the attempts to make a seamless user experience.

As video viewership continues to grow, optimizing for mobile users, desktop users, and using video SEO is part of an effective video optimization marketing strategy that no business should be without.

Read more on https://backlinko.com/seo-this-year